SafeWise also conducted this survey in January of 2021 to learn about Americans’ home tech spending during the pandemic. While a lot of our findings haven’t changed much, one big one has.
Our last survey showed that 70% of Americans did their home tech shopping online. Since then, that has decreased by more than 10%. This past year, just 57% of Americans reported doing most of their home tech shopping online.
Among those who did shop online this past year, their favorite place to buy home tech products was, by far, Amazon. Year over year, that has remained the same.
Nearly half (44%) of Americans said they spent more money on home tech this past year compared to previous years. 28% said they spent about the same, whereas 23% said they spent less money.
Here are a couple more key stats about Americans’ home tech spending, according to our survey data:
- Americans spent a total of $311.8 billion on home tech this past year.
- The average American spent a little over $1,200.
Despite the recent inflation, 45% of Americans are also looking forward to spending more money on home tech for Amazon Prime Day.